Toyooka City in Hyogo Prefecture is known as the largest producer of bags in Japan. This industry is thought to have begun with wicker weaving in the Nara period (710–794) over a thousand years ago. It became established as a local industry in the Edo period (1603–1868), and Toyooka's wicker trunks became famous across Japan. Over time, the wicker trunks evolved into bags, and Toyooka became known as a bag-making town. Toyooka has a rich history of making bags, but the CREEZAN brand is what has drawn JMC's attention. It is Toyooka's first original brand from a factory that normally makes products for other companies. CREEZAN is overturning conventional wisdom on how bags should be made. CREEZAN bags are manufactured by CONY Co., Ltd. We talked to the company's president, Masaki Nishida.